Refreshingly juice thirst quencher 

Natural Twist is a new refreshingly juice thirst quencher with 100% natural ingredients, designed for the client Lerum AS. Lerum is a more than 100 year old Norwegian manufacturer of juice concentrate (to be mixed 1:4 with water) and jam. In this group assignment Lerum asked for fresh ideas and a modern design on a new natural juice thirst quencher. The main challenge was to make a differentiating bottle with parts from Lerum’s existing design profile. Since Lerum has a full bottling facility, we had to work on bottles that could be injection blow molded.

Since Lerum have no juice thirst quencher in their product range today, we were given relatively free design guidelines. However, one of the most important criteria was to make the design with a

fresh and natural appealing and yet with a sporty look. We added elements of leaves in the bottom of the bottle to give associations to nature, and we made the bottle slim and elegant with dynamic lines to keep a sporty look. The bottle fits well in hands of all sizes, and the cap can be used as a cup, and gives you the opportunity to share the content with a friend under exercising.

The labels weren’t part of the assignment, but we made different graphic design samples. We landed on a simple white logo (screen print) and a narrow fruit label (regular plastic label), which gave a nice blend of nature and Lerums current design profile.

LERUM AS

Design Team : Stine Madelen Kristoffersen, Hilde Dybdahl Johannessen, Sven Håkon Voldum and André Rodrigo Solberg-Reyes, Spring 2011